Classpass

Drove high-intent user acquisition while building a scalable foundation for long-term growth.

Launched and scaled ClassPass’s affiliate program from the ground up, establishing key partnerships and creating a new performance-driven acquisition channel. Supported full integration with a MMP, enabling accurate attribution, performance tracking, and optimization across channels.

Executed a multi-channel strategy across programmatic and content placements to reach users actively seeking fitness and wellness solutions. Campaigns were optimized toward free trial starts and subscription conversions, with a strong emphasis on user quality and downstream retention.

Implemented a full range of creatives, strategically crafted around seasonal promotions, fitness insights, and user behaviors to maximize both engagement and conversion rates

Results

• 200K+ free trials generated since launch

• 30% trial-to-subscription conversion rate

• Over 500K users reached globally

• Expanded across US, UK, CA, FR, DE, BR, and additional markets

• Maintained CPA target over 3+ years of continuous scaling