Age of Learning

Drove sustained user acquisition and revenue growth through a multi-channel, full-funnel approach focused on both mobile and web traffic.

Built and scaled Age of Learning’s affiliate and performance marketing programs over a 7+ year partnership, establishing a consistent and reliable acquisition engine. Leveraged deep integrations with mobile measurement partners and internal attribution systems to ensure accurate tracking, optimization, and scalability across all channels.

Executed a diversified strategy across programmatic, web display and rewarded placements to capture high-intent parents and educators actively seeking learning solutions. Campaigns were optimized toward subscription starts, free trials, and long-term user value, with a strong emphasis on retention and lifetime value.

Continuously tested and iterated on creative strategies, aligning messaging with seasonal trends, back-to-school moments, and educational milestones. This enabled ongoing improvements in engagement, conversion rates, and overall campaign efficiency.

Results

• Managed over $8M Spend

• Maintained a 7+ year partnership, consistently scaling performance year-over-year

• Delivered high-quality users with strong retention and lifetime value

• Sustained efficient CPA targets while driving long-term revenue growth

• A/B tested with the latest creatives and video creatives

• Over 430k Subscription Sign ups